|
When
you hear that someone is from Iowa there are certain assumptions
about the person that immediately come to mind. What definitely
does not come to mind is the image represented by Doug Brandt:
a gay native son of the state (hometown of Davenport and an Iowa
State University education) who as an adult is a self-described
bohemian, coffee-loving, part-time house music DJ. Owning a
pizza parlor is also not a trait one typically associates with
an Iowan, but that's what Brandt is as well: the owner of Pie
Hole at 739 W. Roscoe (behind Cocktail and across the street
from 7-11).
Originally in search of a coffeehouse to own, when Brandt learned
that Pie Hole was up for sale he realized immediately that the
cozy restaurant in the heart of Boystown could satisfy his entrepreneurial
aspirations. It took a long grueling year to line up the financing
and to get the various licenses from the City (a process that
involved fingerprinting no less), but in February 2007 Pie Hole
officially became his baby.
BOI: What's the story
on how you got to Chicago from Iowa?
Doug Brandt: After college I was
living in Atlanta doing training and development work for Kinko's.
I got laid off after 9/11 and so just decided to move to Chicago
because I wanted to live here. I was managing a Caribou Coffee
and doing some DJing on the side but I always wanted to own my
own business.
BOI: With no background
in pizza, how did you convince a bank to loan you money?
DB: It was the skill set
I attained from my managerial experience at Kinko's and Caribou
that won them over. Instead of a coffee drink or printing project,
my end product is now pizza.
BOI: You've passed
the six month mark. How are things going?
DB: The various changes
we made, including the makeover of the menu, have gone over well
and helped grow our customer base. In fact we were nominated
for a Pressie for Best Restaurant! The ambience and atmosphere
is not quite where I want it to be, but were getting closer.
BOI: What differentiates
your pizza from all the others out there?
DB: First off, the dough
is made from a special recipe exclusive to Pie Hole and our sauce
doesn't come from a can, it's made and cooked here in the kitchen.
We really do strive to use the highest quality and freshest
ingredients.
BOI:
What's
surprised you most since taking over Pie Hole?
DB: Despite the great location,
many of the boiz who spent a huge amount of time going to the
bars along the Halsted Strip didn't know we were here. We've
increased our marketing significantly and that has resulted in
increased recognition. Since Pie Hole is open until 6am on Friday
and Saturday nights we're now becoming a part of the late-night
routine for the weekend party crowd. Instead of tacos or pancakes,
we want folks to grab a slice of pizza after a night of drinking
and dancing in Boystown.
BOI: You view this
as more than just a business opportunity, don't you?
DB: Yes. One of my goals
as a gay-owned business is to really be a part of, and a partner
with, the community. Currently we work with the new Center On
Halsted, Howard Brown's Broadway Youth Center, and the Youth
Pride Center downtown.
BOI: What's in that
thick planning notebook you got there?
DB: Lots of ideas! One
is to add hard liquor to our beer and wine offerings. Also we'll
be having coffee and espresso drinks. Another possible idea
is to be a one-stop Boystown Coat Check on weekends during the
cold weather months. We're still working on the details of that.
Pie Hole
739 W.
Roscoe (@ Halsted)
773.525.888 | www.myspace.com/pieholepizza
M-Th: 5pm-3am; F-Sa: 11am-6am; Su: 11am-3am.
Delivery: 5pm-midnight
Delivery Area: [Montrose (4400N) to Fullerton (2400N) & Damen
(2000W) to the Lake]
|