
"Fashion is a form of ugliness so intolerable that we have to alter it every six months."
Oscar Wilde
Irish dramatist, novelist, & poet (1854 - 1900)
The CTIA WIRELESS Convention and Expo is one of the most important technology events on the planet, more so each year because of the growing momentum of the wireless revolution sweeping the globe. Held over three days in New Orleans, the event is attended by over 40,000 technology professionals and more than a thousand of the most influential technology journalists in the world. Attendees are from every imaginable industry, all seeking to see the latest wireless ideas, technologies and applications. Without doubt THE highlight and most anticipated facet of the event each year is the "Fashion In Motion" Technology Fashion Show- a cutting-edge, high-energy fashion parade incorporating wearable and wireless technology into fashion, lifestyle, health, and security applications. The couture style runway show is a fast-paced pageant of models adorned in the latest in wearable technology - it's a showcase of currently available and emerging wearable technology and is run at regular intervals during all three days of the event. When the live show isn't happening, the recorded video of the previous show is played continuously on giant video screens throughout the show.
This year the show will be sponsored by top mobile, media and fashion brands such as Samsung, LG, Inclosia and Elle Magazine. Innovative products from over 40 leading edge companies will be on show and the good news is that the show organizers are intent on adding more products to the 20th anniversary show.
Accordingly, CTIA is offering the opportunity to a innovative companies and individuals to show their wearable products, technologies and concepts - prototypes and student projects are welcome and encouraged - in the "Fashion In Motion" Technology Fashion show.
It's a great opportunity if you are in this field to catapult your product/s into the global wireless spotlight. It's not just the influence of the 40,000 + attendees being offered free here, but the ability to reach over 1,000 members of the technology and general media who attend CTIA. Think about the potential size of the combined media audience and it's an opportunity of immense proportion.
There is no charge to show your products in the Fashion In Motion show.As computers shrink, many professionals will wear an interface to critical information. The trend toward miniaturization in computers is continuing. The desktop became the laptop then the palmtop and soon, computers will disappear into a pocket, a piece of
jewelry or a clothing label. Once the computer disappears from view, the next challenge will be accessing the information contained within, and the current odds-on favorite for these duties is the head-up or head-mounted display. The World leader in head-up displays - Microvision - already has units used in a range of applications, but the market was given a boost when Xybernaut unveiled the world's first commercially-available wearable computer, a product it describes as "a personal optical mobile assistant." The poma delivers instant access to email, the internet ... your entire PC. What separates the poma from those which have come before it is the VGA Liquid Crystal Head Mount Display, which enables the wearer to go about everyday business whilst being able to view the computer via an image superimposed over one eye. The concept is not a new one - fighter pilots have been using them for decades, surgeons have been using them over recent years and car makers have been experimenting too - all for situations where extra visual information is necessary but primary vision is critical and cannot be obscured. There will be a number of accessories available, including a metal carrying case, rechargeable battery packs, a carrying pouch and a 1GB external microdrive.
RAZRWIRE combines Oakley optics with Bluetooth wireless technology so you can listen to a Bluetooth MP3 player or carry on phone conversations while up to 30 feet away from your compatible Bluetooth-enabled cell phone. It also means you can hike, run, row, play or ride a bike, as Lance Armstrong regularly demonstrated over the last Tour de France when he was regularly seen wearing his RAZRWIRE species.
"Seamless mobility is here, now with the availability of RAZRWIRE" said Bruce Hawver, vice president of companion products, Motorola's Mobile Device business. "Motorola and Oakley are bringing innovative wearable technology to life. With this one-of-a-kind Bluetooth-enabled mobile eyewear, active consumers can stay connected while moving from one environment to the next."
The intuitive, easy-to-use controls include two volume buttons and a single button used to handle incoming and outgoing calls. RAZRWIRE allows you to carry on phone conversations while up to 30 feet away from your compatible Bluetooth-enabled cell phone. Charging is easy using an included wall charger or through a USB computer port using an optional cable. $ 300.00Adidas has launched the intelligent shoe it unveiled last year. Known as Adidas1, the shoe provides "intelligent cushioning" by automatically and continuously adjusting
itself. It does so by sensing the cushioning level, using sensors. It then calculates whether the cushioning level is too soft or too firm via a microprocessor and adapts with a motor-driven cable system to provide the correct cushioning for the specific purpose at that time. A prime example of the convergence process in which computers are embedded in everyday objects to enable them to play their role more effectively, the Adidas shoe is one of a number of intelligent clothing items arriving at market this year. Available now, Adidas1 costs $250.