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My name is Bill Gubrud, the new Sales Manager at BOI Magazine, and I would like to take this opportunity to say "hi" and to tell you a little bit about myself and how I foresee my future here. As I have more than 12 years of experience in advertising sales at gay media outlets in the city, some of you may know me from my former job or as a part owner of mtmchicago.com. I witnessed tremendous changes within Chicago gay media this past decade, and in order to meet the financial challenges that we faced I set out to add mainstream and non-traditional companies as advertisers in the publications I represented. One of my proudest moments is when I became the first person in the country to secure advertising from a professional male sports team - the Chicago Cubs. (A feeling of pride still comes over me when I think about my role in breaking down this particular marketing barrier.) This in turn started the annual gay day gathering at Wrigley Field, called "Out at The Ballgame," an event that is now replicated by other GLBT communities throughout the country. We are in some very hard economic times currently and advertising budgets are tight all the way around. In the midst of great change in our country and in peoples' lives, there's also great change happening in how and where companies spend money, especially for marketing and advertising. I have a philosophy when it comes to advertising relationships: when you secure an account, you should be very hands-on and assist in creating marketing opportunities for your client, be it on-premise events, e-mail marketing, or using other web-based advertising methods. A client needs to have trust in their media partner that they are trying to help them reach their goals. I will be instilling this philosophy at BOI so that each and every client will know that their advertising dollar will stretch farther with us than anywhere else. Bill Gubrud |
